Sandbox VR
Sandbox VR
Sandbox VR
Sandbox VR
Designing a new onboarding experience that helps users save time and maximize number of bookings.
Designing a new onboarding experience that helps users save time and maximize number of bookings.
Designing a new onboarding experience that helps users save time and maximize number of bookings.
Designing a new onboarding experience that helps users save time and maximize number of bookings.
Problem:
At Sandbox VR, our mission is to transport players to awe-inspiring realms through cutting-edge virtual reality experiences, fostering unparalleled camaraderie and unforgettable moments of adventure and joy. Sandbox VR has a strong VR design, but their product design lacks usability and high-quality aesthetics. The main problem was that they noticed a decline in customer bookings through their onboarding experience.
Solution:
Our goal was to redesign the customer onboarding experience in order to help save users time and maximize number of bookings. We did this by creating a more user-friendly navigation as well as design a payment screen that remains in the booking flow, instead of a 3rd-party checkout.
To resolve this problem, we had to first conduct some user research to identify our users' pain points that were causing the decrease in customer bookings.
My first step in the design process is to conduct user research, to better understand the needs and motivations of cryptocurrency investors, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Through this research, I gathered insights on the challenges and pain points users face when trying to book an experience.
Based on my user research, I created an empathy map for our target user, Peter Sullivan. This empathy map helped me create a detailed profile of Peter, including his demographic information, occupation, goals, and concerns. This persona will serve as a guide for designing and developing Sandbox VR’s booking flow to meet his needs and expectations.
Based on the user research and empathy map, I created a design system as well as an information architecture for Sandbox VR’s new booking flow. This involved organizing a new design system with new styles, components, ext., as well as structuring the booking flow’s content and features into a clear and intuitive hierarchy, with a focus on providing a seamless user experience. I developed a site map and navigation structure that allows users to easily find the information that they need in order to book an experience quickly and easily.
In addition to designing an intuitive and visually appealing interface for Sandbox VR’s booking flow, I recognized the importance of improving the copywriting to better communicate the value of our products and services to users. To accomplish this, I conducted a content audit of the existing platform and evaluated how the language and tone of voice aligned with our brand messaging and user personas. In addition to the content audit, I also engaged in some prompt engineering and used ChatGPT in order to provide general analysis to see if it discovered any other issues concerning with the copywriting and its alternative suggestions.
Based on my audit as well as the audit I conducted through ChatGPT, I made recommendations for copy improvements, including clarifying the amazing unique features that Sandbox VR offers, simplifying technical jargon, and using language that speaks directly to the needs and aspirations of our target users. By improving the copywriting, we can better communicate the value of our immersive experiences to potential users (from all different levels of experience and vr knowledge) and establish Sandbox VR as a professional virtual reality video game company and legitimate partner in their virtual reality gaming journey.
In addition to auditing the company’s copy, I also consider UX Research extremely important and it goes hand in hand with the copy because they both work together to better communicate the value of our products and services to users. To accomplish this, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Once I conducted my own user research, I shared my insights that I obtained through my own research and I wanted to use ChatGPT so that it could provide its own evaluation on the current condition of Sandbox’s user experience to see whether it could provide solutions to problems that I hadn’t noticed.
Based on ChatGPT’s audit, it discovered the same pain points that I had discovered during my UX research, but it did offer unique solutions that I could further expand on and implement for my designs. What was most impressive was that it took the extra step of analyzing the mobile experience, which I didn’t ask for. Interestingly enough, it flagged the same issues on the mobile experience that a customer had mentioned in one of the user interviews I conducted.
Using the user flows and site maps as a guide, I created low-fidelity wireframes to visualize the layout and functionality of Sandbox VR’s booking flow. These wireframes helped me iterate on the design and gather feedback from stakeholders before moving on to more detailed designs. I then created high-fidelity wireframes, adding in visual design elements and refining the user interface to make it more user-friendly and visually appealing. Through multiple rounds of iterations and user testing, I was able to create a final design that meets Peter’s needs and provides a seamless user experience on the Sandbox VR’s booking flow.
For this UX/UI case study, I conducted user research, created a persona, and performed a competitor analysis to better understand the needs and motivations of cryptocurrency investors. Based on this research, I developed an information architecture and user flow for Sandbox VR's onboarding experience, and created wireframes and UI iterations to design a visually appealing and intuitive interface for our target user, Peter Sullivan.
Problem:
At Sandbox VR, our mission is to transport players to awe-inspiring realms through cutting-edge virtual reality experiences, fostering unparalleled camaraderie and unforgettable moments of adventure and joy. Sandbox VR has a strong VR design, but their product design lacks usability and high-quality aesthetics. The main problem was that they noticed a decline in customer bookings through their onboarding experience.
Solution:
Our goal was to redesign the customer onboarding experience in order to help save users time and maximize number of bookings. We did this by creating a more user-friendly navigation as well as design a payment screen that remains in the booking flow, instead of a 3rd-party checkout.
To resolve this problem, we had to first conduct some user research to identify our users' pain points that were causing the decrease in customer bookings.
My first step in the design process is to conduct user research, to better understand the needs and motivations of cryptocurrency investors, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Through this research, I gathered insights on the challenges and pain points users face when trying to book an experience.
Based on my user research, I created an empathy map for our target user, Peter Sullivan. This empathy map helped me create a detailed profile of Peter, including his demographic information, occupation, goals, and concerns. This persona will serve as a guide for designing and developing Sandbox VR’s booking flow to meet his needs and expectations.
Based on the user research and empathy map, I created a design system as well as an information architecture for Sandbox VR’s new booking flow. This involved organizing a new design system with new styles, components, ext., as well as structuring the booking flow’s content and features into a clear and intuitive hierarchy, with a focus on providing a seamless user experience. I developed a site map and navigation structure that allows users to easily find the information that they need in order to book an experience quickly and easily.
In addition to designing an intuitive and visually appealing interface for Sandbox VR’s booking flow, I recognized the importance of improving the copywriting to better communicate the value of our products and services to users. To accomplish this, I conducted a content audit of the existing platform and evaluated how the language and tone of voice aligned with our brand messaging and user personas. In addition to the content audit, I also engaged in some prompt engineering and used ChatGPT in order to provide general analysis to see if it discovered any other issues concerning with the copywriting and its alternative suggestions.
Based on my audit as well as the audit I conducted through ChatGPT, I made recommendations for copy improvements, including clarifying the amazing unique features that Sandbox VR offers, simplifying technical jargon, and using language that speaks directly to the needs and aspirations of our target users. By improving the copywriting, we can better communicate the value of our immersive experiences to potential users (from all different levels of experience and vr knowledge) and establish Sandbox VR as a professional virtual reality video game company and legitimate partner in their virtual reality gaming journey.
In addition to auditing the company’s copy, I also consider UX Research extremely important and it goes hand in hand with the copy because they both work together to better communicate the value of our products and services to users. To accomplish this, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Once I conducted my own user research, I shared my insights that I obtained through my own research and I wanted to use ChatGPT so that it could provide its own evaluation on the current condition of Sandbox’s user experience to see whether it could provide solutions to problems that I hadn’t noticed.
Based on ChatGPT’s audit, it discovered the same pain points that I had discovered during my UX research, but it did offer unique solutions that I could further expand on and implement for my designs. What was most impressive was that it took the extra step of analyzing the mobile experience, which I didn’t ask for. Interestingly enough, it flagged the same issues on the mobile experience that a customer had mentioned in one of the user interviews I conducted.
Using the user flows and site maps as a guide, I created low-fidelity wireframes to visualize the layout and functionality of Sandbox VR’s booking flow. These wireframes helped me iterate on the design and gather feedback from stakeholders before moving on to more detailed designs. I then created high-fidelity wireframes, adding in visual design elements and refining the user interface to make it more user-friendly and visually appealing. Through multiple rounds of iterations and user testing, I was able to create a final design that meets Peter’s needs and provides a seamless user experience on the Sandbox VR’s booking flow.
For this UX/UI case study, I conducted user research, created a persona, and performed a competitor analysis to better understand the needs and motivations of cryptocurrency investors. Based on this research, I developed an information architecture and user flow for Sandbox VR's onboarding experience, and created wireframes and UI iterations to design a visually appealing and intuitive interface for our target user, Peter Sullivan.
Problem:
At Sandbox VR, our mission is to transport players to awe-inspiring realms through cutting-edge virtual reality experiences, fostering unparalleled camaraderie and unforgettable moments of adventure and joy. Sandbox VR has a strong VR design, but their product design lacks usability and high-quality aesthetics. The main problem was that they noticed a decline in customer bookings through their onboarding experience.
Solution:
Our goal was to redesign the customer onboarding experience in order to help save users time and maximize number of bookings. We did this by creating a more user-friendly navigation as well as design a payment screen that remains in the booking flow, instead of a 3rd-party checkout.
To resolve this problem, we had to first conduct some user research to identify our users' pain points that were causing the decrease in customer bookings.
My first step in the design process is to conduct user research, to better understand the needs and motivations of cryptocurrency investors, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Through this research, I gathered insights on the challenges and pain points users face when trying to book an experience.
Based on my user research, I created an empathy map for our target user, Peter Sullivan. This empathy map helped me create a detailed profile of Peter, including his demographic information, occupation, goals, and concerns. This persona will serve as a guide for designing and developing Sandbox VR’s booking flow to meet his needs and expectations.
Based on the user research and empathy map, I created a design system as well as an information architecture for Sandbox VR’s new booking flow. This involved organizing a new design system with new styles, components, ext., as well as structuring the booking flow’s content and features into a clear and intuitive hierarchy, with a focus on providing a seamless user experience. I developed a site map and navigation structure that allows users to easily find the information that they need in order to book an experience quickly and easily.
In addition to designing an intuitive and visually appealing interface for Sandbox VR’s booking flow, I recognized the importance of improving the copywriting to better communicate the value of our products and services to users. To accomplish this, I conducted a content audit of the existing platform and evaluated how the language and tone of voice aligned with our brand messaging and user personas. In addition to the content audit, I also engaged in some prompt engineering and used ChatGPT in order to provide general analysis to see if it discovered any other issues concerning with the copywriting and its alternative suggestions.
Based on my audit as well as the audit I conducted through ChatGPT, I made recommendations for copy improvements, including clarifying the amazing unique features that Sandbox VR offers, simplifying technical jargon, and using language that speaks directly to the needs and aspirations of our target users. By improving the copywriting, we can better communicate the value of our immersive experiences to potential users (from all different levels of experience and vr knowledge) and establish Sandbox VR as a professional virtual reality video game company and legitimate partner in their virtual reality gaming journey.
In addition to auditing the company’s copy, I also consider UX Research extremely important and it goes hand in hand with the copy because they both work together to better communicate the value of our products and services to users. To accomplish this, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Once I conducted my own user research, I shared my insights that I obtained through my own research and I wanted to use ChatGPT so that it could provide its own evaluation on the current condition of Sandbox’s user experience to see whether it could provide solutions to problems that I hadn’t noticed.
Based on ChatGPT’s audit, it discovered the same pain points that I had discovered during my UX research, but it did offer unique solutions that I could further expand on and implement for my designs. What was most impressive was that it took the extra step of analyzing the mobile experience, which I didn’t ask for. Interestingly enough, it flagged the same issues on the mobile experience that a customer had mentioned in one of the user interviews I conducted.
Using the user flows and site maps as a guide, I created low-fidelity wireframes to visualize the layout and functionality of Sandbox VR’s booking flow. These wireframes helped me iterate on the design and gather feedback from stakeholders before moving on to more detailed designs. I then created high-fidelity wireframes, adding in visual design elements and refining the user interface to make it more user-friendly and visually appealing. Through multiple rounds of iterations and user testing, I was able to create a final design that meets Peter’s needs and provides a seamless user experience on the Sandbox VR’s booking flow.
For this UX/UI case study, I conducted user research, created a persona, and performed a competitor analysis to better understand the needs and motivations of cryptocurrency investors. Based on this research, I developed an information architecture and user flow for Sandbox VR's onboarding experience, and created wireframes and UI iterations to design a visually appealing and intuitive interface for our target user, Peter Sullivan.
Problem:
At Sandbox VR, our mission is to transport players to awe-inspiring realms through cutting-edge virtual reality experiences, fostering unparalleled camaraderie and unforgettable moments of adventure and joy. Sandbox VR has a strong VR design, but their product design lacks usability and high-quality aesthetics. The main problem was that they noticed a decline in customer bookings through their onboarding experience.
Solution:
Our goal was to redesign the customer onboarding experience in order to help save users time and maximize number of bookings. We did this by creating a more user-friendly navigation as well as design a payment screen that remains in the booking flow, instead of a 3rd-party checkout.
To resolve this problem, we had to first conduct some user research to identify our users' pain points that were causing the decrease in customer bookings.
My first step in the design process is to conduct user research, to better understand the needs and motivations of cryptocurrency investors, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Through this research, I gathered insights on the challenges and pain points users face when trying to book an experience.
Based on my user research, I created an empathy map for our target user, Peter Sullivan. This empathy map helped me create a detailed profile of Peter, including his demographic information, occupation, goals, and concerns. This persona will serve as a guide for designing and developing Sandbox VR’s booking flow to meet his needs and expectations.
Based on the user research and empathy map, I created a design system as well as an information architecture for Sandbox VR’s new booking flow. This involved organizing a new design system with new styles, components, ext., as well as structuring the booking flow’s content and features into a clear and intuitive hierarchy, with a focus on providing a seamless user experience. I developed a site map and navigation structure that allows users to easily find the information that they need in order to book an experience quickly and easily.
In addition to designing an intuitive and visually appealing interface for Sandbox VR’s booking flow, I recognized the importance of improving the copywriting to better communicate the value of our products and services to users. To accomplish this, I conducted a content audit of the existing platform and evaluated how the language and tone of voice aligned with our brand messaging and user personas. In addition to the content audit, I also engaged in some prompt engineering and used ChatGPT in order to provide general analysis to see if it discovered any other issues concerning with the copywriting and its alternative suggestions.
Based on my audit as well as the audit I conducted through ChatGPT, I made recommendations for copy improvements, including clarifying the amazing unique features that Sandbox VR offers, simplifying technical jargon, and using language that speaks directly to the needs and aspirations of our target users. By improving the copywriting, we can better communicate the value of our immersive experiences to potential users (from all different levels of experience and vr knowledge) and establish Sandbox VR as a professional virtual reality video game company and legitimate partner in their virtual reality gaming journey.
In addition to auditing the company’s copy, I also consider UX Research extremely important and it goes hand in hand with the copy because they both work together to better communicate the value of our products and services to users. To accomplish this, I conducted user research through online surveys and interviews with people (from our Discord) who have played or are interested in playing one of our immersive experiences. Once I conducted my own user research, I shared my insights that I obtained through my own research and I wanted to use ChatGPT so that it could provide its own evaluation on the current condition of Sandbox’s user experience to see whether it could provide solutions to problems that I hadn’t noticed.
Based on ChatGPT’s audit, it discovered the same pain points that I had discovered during my UX research, but it did offer unique solutions that I could further expand on and implement for my designs. What was most impressive was that it took the extra step of analyzing the mobile experience, which I didn’t ask for. Interestingly enough, it flagged the same issues on the mobile experience that a customer had mentioned in one of the user interviews I conducted.
Using the user flows and site maps as a guide, I created low-fidelity wireframes to visualize the layout and functionality of Sandbox VR’s booking flow. These wireframes helped me iterate on the design and gather feedback from stakeholders before moving on to more detailed designs. I then created high-fidelity wireframes, adding in visual design elements and refining the user interface to make it more user-friendly and visually appealing. Through multiple rounds of iterations and user testing, I was able to create a final design that meets Peter’s needs and provides a seamless user experience on the Sandbox VR’s booking flow.
For this UX/UI case study, I conducted user research, created a persona, and performed a competitor analysis to better understand the needs and motivations of cryptocurrency investors. Based on this research, I developed an information architecture and user flow for Sandbox VR's onboarding experience, and created wireframes and UI iterations to design a visually appealing and intuitive interface for our target user, Peter Sullivan.