McLaren Visual Design
McLaren Visual Design
McLaren Visual Design
McLaren Visual Design
Designing a new onboarding experience that helps potential buyers be able to purchase a McLaren online.
Designing a new onboarding experience that helps potential buyers be able to purchase a McLaren online.
Designing a new onboarding experience that helps potential buyers be able to purchase a McLaren online.
Designing a new onboarding experience that helps potential buyers be able to purchase a McLaren online.
Problem:
All automotive companies have one thing in common; they all share the same painstakingly difficult process of simply seeing a car that they like and seeing if it's available to purchase. The McLaren shopping experience has certain usability issues that make users work hard to find answers that should be readily available.
Solution:
My goal in this concept is to design a seamless user experience, where customers can easily browse and find the car they have always dreamt of buying. Customers will then be able to easily find the nearest dealer that has their desired car available to purchase. Just like McLaren itself, this design will be slick and cutting-edge.
Unleash the thrill of the road and track. Cutting-edge performance and unrivalled engagement in every drive.
The keys to a McLaren don’t just unlock one of the world’s finest supercars – they open the door to a wide world of incredible, life-enhancing experiences. Every McLaren is born to be driven. Each is scintillating and rewarding on the road - a dynamic tour de force. But to truly explore a McLaren’s performance potential, to squeeze out every last drop of its astonishing DNA, you’re going to need to purchase one for yourself.
Problem:
All automotive companies have one thing in common; they all share the same painstakingly difficult process of simply seeing a car that they like and seeing if it's available to purchase. The McLaren shopping experience has certain usability issues that make users work hard to find answers that should be readily available.
Solution:
My goal in this concept is to design a seamless user experience, where customers can easily browse and find the car they have always dreamt of buying. Customers will then be able to easily find the nearest dealer that has their desired car available to purchase. Just like McLaren itself, this design will be slick and cutting-edge.
Unleash the thrill of the road and track. Cutting-edge performance and unrivalled engagement in every drive.
The keys to a McLaren don’t just unlock one of the world’s finest supercars – they open the door to a wide world of incredible, life-enhancing experiences. Every McLaren is born to be driven. Each is scintillating and rewarding on the road - a dynamic tour de force. But to truly explore a McLaren’s performance potential, to squeeze out every last drop of its astonishing DNA, you’re going to need to purchase one for yourself.
Problem:
All automotive companies have one thing in common; they all share the same painstakingly difficult process of simply seeing a car that they like and seeing if it's available to purchase. The McLaren shopping experience has certain usability issues that make users work hard to find answers that should be readily available.
Solution:
My goal in this concept is to design a seamless user experience, where customers can easily browse and find the car they have always dreamt of buying. Customers will then be able to easily find the nearest dealer that has their desired car available to purchase. Just like McLaren itself, this design will be slick and cutting-edge.
Unleash the thrill of the road and track. Cutting-edge performance and unrivalled engagement in every drive.
The keys to a McLaren don’t just unlock one of the world’s finest supercars – they open the door to a wide world of incredible, life-enhancing experiences. Every McLaren is born to be driven. Each is scintillating and rewarding on the road - a dynamic tour de force. But to truly explore a McLaren’s performance potential, to squeeze out every last drop of its astonishing DNA, you’re going to need to purchase one for yourself.
Problem:
All automotive companies have one thing in common; they all share the same painstakingly difficult process of simply seeing a car that they like and seeing if it's available to purchase. The McLaren shopping experience has certain usability issues that make users work hard to find answers that should be readily available.
Solution:
My goal in this concept is to design a seamless user experience, where customers can easily browse and find the car they have always dreamt of buying. Customers will then be able to easily find the nearest dealer that has their desired car available to purchase. Just like McLaren itself, this design will be slick and cutting-edge.
Unleash the thrill of the road and track. Cutting-edge performance and unrivalled engagement in every drive.
The keys to a McLaren don’t just unlock one of the world’s finest supercars – they open the door to a wide world of incredible, life-enhancing experiences. Every McLaren is born to be driven. Each is scintillating and rewarding on the road - a dynamic tour de force. But to truly explore a McLaren’s performance potential, to squeeze out every last drop of its astonishing DNA, you’re going to need to purchase one for yourself.
