Problem:

Currently, LinkedIn Learning offers a paid plan, but they don't demonstrate the value that it brings to users, causing it to be less desired that expected. On top of that, the LinkedIn Learning platform isn't very user-friendly, creating a sense of disconnect between users and the product. This disconnect is negatively affecting LinkedIn Learning's overall performance as well as desired revenue goals that LinkedIn has for their pricing plan. These two pain points are hurting the overall performance of the LinkedIn Learning membership

Solution:

To effectively entice users to invest in a LinkedIn Learning membership, the platform can streamline the process of finding and acquiring courses, saving them valuable time. By reducing the steps from search to course selection, users can simplify their journey and expedite the learning process. A crucial aspect of this approach is creating a user-friendly interface that strikes the right balance between simplicity and information. A clean and intuitive design ensures that users can seamlessly navigate the platform while accessing comprehensive information about courses. This strategic combination of simplification and an informative interface is key to encouraging users to opt for a LinkedIn membership, as it enhances their learning experience and professional growth.

To resolve this problem, we had to first conduct some user research to identify our users' pain points that were causing a disconnection between users and the product

From ideation to finished version, the design process is full of countless important steps that lead you to the polished product, but below I described the major steps along the way that ensures that all client deadlines and product requirements were met.

To fully understand our potential users and clients, we worked through some initial user interviews to figure out some basic information of who are audience is and gather relevant information about their social life and opinions about online education.

After a detailed research stage and interviewing potential clients, I was able to identify key differentiators of our product that could put us on top of our competitors.

For newcomers, you are first greeted with a sign up screen so that they don’t miss out on all the opportunities that LinkedIn Learning has for them. If you are already a LinkedIn Member, then once you log in the first screen you will see are the featured courses of LinkedIn Learning.

Whenever the user is not logged in, they will be visiting as a guest so they will see the Discover section, which will allow the user to browse through all of the courses that LinkedIn Learning has to offer. They can also go to the Search section so that they can have look up a specific course or any related course that applies to what they are looking for.

If you are already logged in, then LinkedIn Learning will have an in-progress section where it will display the courses that you started so that you can continue studying where you left off. This can be towards the beginning of the page since it’s one of the most common reasons why a regular user comes back.

Another key section that can be found a few sections down is a suggested classes section where it will recommend a couple of classes based on categories that you have followed or based on what you’ve searched through LinkedIn Learning’s database.

Once a student finds their preferred course, they will be brought to the course’s page where they will be able to view the content and they will have a sidebar where they can either take notes or browse through the course’s content. Further down the page, they can also access the course’s resources or they can just use the Search Bar in order to find something in particular.

When designing the mobile screens for LinkedIn Learning, I wasn’t quite sure which style looked better so I will leave that up to you to decide. Realistically speaking, you should always try to incorporate both styles and create a Dark mode and a Light mode so that it could accommodate to all users. Nonetheless, creating the mobile user flow for LinkedIn Learning was great because it presented itself with unique challenges such as creating a new sign up flow since LinkedIn Learning didn’t have an effective one to begin with.

For this UX/UI concept project, I conducted user research, created a persona, and performed a competitor analysis to better understand the needs and motivations of online learners. Based on my research, I developed an information architecture and user flow for LinkedIn Learning's platform, and created wireframes and UI iterations to design a visually appealing and intuitive interface for our target user, Adam Walker.